Privacy policy

Privacy Policy

Last updated: 2025-07-24

1. What Data We Collect

  • Personal Data: name, email address, billing & shipping address, phone number.
  • Payment Data: credit card details, billing information (handled securely by our payment gateway).
  • Technical Data: IP address, browser type, operating system, device identifiers, pages visited.
  • Usage Data: shopping cart contents, order history, product reviews.
  • Cookies & Tracking: see Section 4 below.

2. How We Use Your Data

We use the information we collect for the following purposes:

  1. To process and fulfill your orders, including payment and shipping.
  2. To communicate with you about your orders, account, and support requests.
  3. To send marketing communications, if you have opted in.
  4. To tailor and improve our website, products, and services (analytics).
  5. To detect and prevent fraud or other prohibited activities.

3. Legal Basis for Processing

If you are located in the European Economic Area (EEA), we process your data under the following legal bases:

  • Contract: necessary to perform our contract with you (order processing).
  • Consent: where you have given clear consent (marketing emails).
  • Legitimate Interests: for our legitimate business interests (fraud prevention, site improvement).
  • Legal Obligation: where required by law (tax, accounting).

4. Cookies & Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience:

Name Purpose Type Expiration
_shopify_sa_p Analytics First-Party 90 days
_secure_session_id Session Management First-Party Session

To manage your cookie preferences, please use our Cookie Settings link in the footer.

5. Third-Party Services

We may share your data with the following service providers:

6. Data Retention

We retain your personal data as follows:

  • Order information: 7 years (for tax and accounting compliance).
  • Account information: until you delete your account.
  • Cookies: see Table in Section 4.
  • Support requests: 3 years.

7. Your Rights

If you are an individual in the EEA or UK, you have the following rights:

  • Access: request a copy of your personal data.
  • Rectification: correct inaccurate or incomplete data.
  • Erasure: delete your data (“right to be forgotten”).
  • Restriction: limit how we use your data.
  • Portability: receive your data in a common format.
  • Objection: object to processing based on legitimate interests or marketing.
  • Withdraw Consent: at any time for processing based on consent.

To exercise any of these rights, please contact us using the details in Section 10.

8. International Data Transfers

Your data may be transferred to, and processed in, countries other than your own. We ensure appropriate safeguards such as Standard Contractual Clauses or adequacy decisions where required by law.

9. Changes to This Policy

We may update this policy from time to time. The version at the top of the page indicates the effective date. We encourage you to review this policy periodically.

10. Contact Information

If you have any questions or wish to exercise your rights, please contact:

China Longquan Xu Furen Sword Co., Ltd.
Email: service@chinese-sword.com
Telephone: +86 131 5785 3508
WeChat: 5881664
QQ: 5881664

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